Our mission

We want to give our children the best: We need to design both for our children's health and wellbeing as well as their planet. Our product and production chain are designed for an environmental and social mission that are guiding all actions we take.

Our environmental mission is to create clean products. Both in its early life stages and in the end-of-use stages. Although, most importantly it will be clean to utilize for your baby. AmmaCare will make sure that no kind of harmfull materials such as microplastic, BPA or hormone disturbing ingredients will affect your baby.

A part of our social mission is to open up more conversations about breastfeeding and create awareness and knowledge about the problems that more than half of all women face while breastfeeding. We want to break the taboos around the struggling and loneliness that many experience when facing problems and make it a common and shared space.

Circular design principles

As the first step in our strategy and action, we present the circular design principles that we have used in designing a responsible product chain. The circular design principles shape a products point of departure in relation to both production, consumption and afterlife with focus on avoiding waste of resources and submitting a product into the world that is creating positive change for people.

A product that makes a difference

The caramma support bottle is designed to make a change to a widespread health problem that in addition to health risks has huge emotional consequences for millions of parents every day.

Design in clean materials

All parts of the bottle are made of clean materials: There is no print, no color and no surface-treated parts, so no chemical substances enter the product. This means that the individual material parts are clean and can be separated into mono-materials so they can be sorted and recycled separately. When the product is in use, the silicone seals of any plastic parts, preventing your baby to receive any microplastic from the bottle.

Design for minimal transport

The caramma support bottle is flexible and designed to fold in the middle, so it can deflate and contain zero air. Therefore the baby bottles can be stacked in half-circles in bulk with no air in between during transportation. The tight stacking optimise shipping and minimise greenhouse gas emissions during transportation.

Design for adaptability

The caramma support bottle design makes it possible for your baby to get the milk in their personal and natural pace. We have developed a patented "one size fits all" milk flow control. The milk flow is controlled by your baby's sucking strength which is different to many other feeding bottles on the market where a fixed hole size controls the flow rate. That's why you don't have to change hole size according to age or buy different ones to try them out.

Design for durability

We encourage everyone who has a caramma support bottle to disinfect their bottle and pass it on to another baby when you are finished using it. We have among other good reasons chosen silicone as the material for our bottle, to give it a long life, and make it possible to separate it into easily cleanable components for easy disinfection.

Materials

It is a great focus for us to keep the materials in our production clean and as harmless for you and your baby as possible.

  • Silicone

  • PP

  • Production

The caramma support bottle and nipple are made of silicone. Silicone is 100% free of microplastics as well as other harmful and hormone-disrupting ingredients such as BPA and phthalates. In addition, the silicone contains no nitrosamines (such as are found in natural rubber). While natural rubber has a limited durability, silicone does not expire. Because silicone has a very high heat tolerance and is extremely durable it can last during frequent sterilisation. Silicone mainly consists of silica (sand), which is not a scarce resource, and at the same time it can be recycled 100% at selected recycling sites.

The lid and the two threads that hold the bottle together are made of PP. PP is free of BPA, PVC and phthalates, and can be 100% recycled. But, like every sort of plastic, it contains microplastic, and that is why the bottle is designed so that no plastic gets in contact with the milk of your baby. The silicone seals the plastic closing from within, making it possible for your baby to drink milk 100% free of microplastic.

The caramma support bottle is produced locally: the silicone is produced just south of the Danish border in Germany, the nipple in France and our plastic parts are produced in an old Danish family factory in the island of Funen.

Afterlife

The caramma support bottle is designed in order to best comply with the hierarchy for a responsible afterlife. The first priority is to sterilize and reuse the bottle as it is. The second priority is to replace parts of it and then reuse it, and the third priority is to separate it into mono-materials and recycle them. If you don't know what to do with your support bottle after you are done using it, we are happy to receive used bottles, so we ensure the most optimal afterlife based on the condition of the bottle and the options available.

  • Reuse

    We encourage everyone with our baby bottle to pass it on to someone else when you are done using it. One of the reasons of why we have chosen silicone is due to its long lifespan. Every component in the bottle can be disassembled for easy disinfection.

  • Changing parts

    The nipple heads should be replaced if it is visibly broken but can be replaced separately to give the bottle new life. Because the milk flow with our patented system is controlled by your babys sucking strength, the choice of nipple head is solely ergonomically.

  • Recycle

    There is no print on the bottle, no color in the silicone and no surface-treated parts. This means that no chemical substances enter the production and product. Also, it means that the individual material parts are "clean" and can be sorted and recycled separately.

Goals

Even though we have made a big effort to build up our company with responsibility in the centre from the beginning, we will continuously have goals to reach. Both the ecological and social challenges we are striving to contribute positively to, are complex challenges that we will never finish to become better at. Therefore, we see it as our most important mission to stay humble and ambitious to keep improving. We do that through our direct engagement of the newest research, experts, healthcare professionals and parents, as we have done from the very beginning - because we deeply believe this is how the best solutions are reached.